Case Studies

CASE STUDY 2016 NEBRASKA VOTERS IP TARGETING CASE STUDY 2016 NEBRASKA VOTERS IP TARGETING BACKGROUND As part of the Get Out The Vote (GOTV) efforts for the 2016 general election, the Nebraska Civic Engagement Table (NCET) served targeted digital advertisements reminding people to get out and vote. The NCET used RockWater’s technology to match Nebraska...

CASE STUDY SULLIVAN UNIVERSITY IP TARGETING CASE STUDY SULLIVAN UNIVERSITY IP TARGETING This campaign used RockWater’s IP Targeting. IP Targeting takes the traditional direct mail strategy and delivers a message in the form of banner or video ads on websites online. BACKGROUND Located in beautiful Louisville, Kentucky, Sullivan University provides career-focused education ranging from diploma...

CASE STUDY OHIO JUDGE IP TARGETING CASE STUDY OHIO JUDGE IP TARGETING Ohio Judge Wins Election 
Using IP Targeting BACKGROUND It all started with a 2017 Ohio county judicial race. Being a small district, each vote was very impactful for both challengers. To assure a positive influence on voters, candidates needed to improve name recognition...

CASE STUDY PEST CONTROL MARKETING DIGITAL NEW MOVERS ™ CASE STUDY PEST CONTROL MARKETING DIGITAL NEW MOVERS ™ BACKGROUND A pest control service company in Florida was looking to gain new customers in one of their local markets. The Florida climate lends itself well to pest control businesses, and companies can be busy year-round. CHALLENGE...

CASE STUDY LOUISVILLE BATS IP TARGETING CASE STUDY LOUISVILLE BATS IP TARGETING This team used RockWater’s IP Targeting. IP Targeting takes the traditional direct mail strategy and delivers a message in the form of banner or video ads on websites online. BACKGROUND The Louisville Bats, a Triple-A Minor League Baseball team, wanted to reach their...

CASE STUDY KENTUCKY JUDICIAL PRIMARIES IP TARGETING CASE STUDY KENTUCKY JUDICIAL PRIMARIES IP TARGETING OUR TECHNOLOGY RockWater uses a revolutionary digital platform that focuses targeted advertising to households, offices, hotels and university campuses based on their Internet Protocol (IP) addresses. RockWater combines off-line household and business information along with IP data to produce extraordinarily effective...

CASE STUDY HOME IMPROVEMENT RETAILER IP TARGETING CASE STUDY HOME IMPROVEMENT RETAILER IP TARGETING This campaign used RockWater’s IP Targeting. IP Targeting takes the traditional direct mail strategy and delivers a message in the form of banner or video ads on websites online. BACKGROUND A national brand that primarily works within the home improvement industry...

CASE STUDY TELESALES RECRUITMENT VENUE REPLAY CASE STUDY TELESALES RECRUITMENT VENUE REPLAY BACKGROUND A growing telesales company that had recently moved offices needed help with workforce recruitment. Equipped with RockWater’s technology, a cutting-edge recruitment strategy was developed for the telesales client. CHALLENGE The client was experiencing explosive growth and was having trouble finding qualified candidates...

CASE STUDY NON-PROFIT 2017 IP TARGETING CASE STUDY NON-PROFIT 2017 IP TARGETING BACKGROUND One sector that has experienced tremendous success with our technology is the non-profit industry. By putting organizations in front of potential donors online, non-profits have consistently had impressive results. 2017 was another standout year in this regard, below is a sample of...

CASE STUDY MEDICARE IP TARGETING CASE STUDY MEDICARE IP TARGETING BACKGROUND A national provider of Medicare plans wanted to increase the number of enrollments in a regional market of the Southern United States. Given the nature of the industry, the key market is a segment of consumers who are 64 years old and 9 months...