RockWater's IP Targeting
What can I do with the customer information I already have?
How We Do It
We use your existing direct mail address list to identify the home IP addresses for those customers, so you can reach them through online advertising campaigns delivered directly to them.
Most modern digital advertisers rely on cookies and other technology, which can result in as much as 80% of your traffic to be from bots and other non-human sources. By singularly targeting the household, RockWater IP can ensure that up to 95% of the traffic generated by your ad is from an actual human being.