CASE STUDY

NON-PROFIT 2017

IP TARGETING

CASE STUDY

NON-PROFIT 2017

IP TARGETING

BACKGROUND

One sector that has experienced tremendous success with our technology is the non-profit industry. By putting organizations in front of potential donors online, non-profits have consistently had impressive results. 2017 was another standout year in this regard, below is a sample of 41 campaigns run with various companies in the field.

CHALLENGE

All non-profits can always strive to improve one key metric, donations. Increasing the number of donations, amount, and frequency are all factors that can always be better. RockWater had the job of meeting all these needs across campaigns.

SOLUTION

With IP Targeting, RockWater is able to get ahead of donors online. Using existing CRM lists of past and potential donors, along with researching more backers, a large audience can be reached. Given either a history or high likelihood or donation, the targets are relevant and have a high value. Focusing on these types of clients is the key to campaign success, and only possible with RockWater.

RESULTS

18.46%

conversion rate

$114,909

total donations per campaign

$81.54

per donation

4,481%

return on ad spend (ROAS)