This campaign used RockWater’s IP Targeting. IP Targeting takes the traditional direct mail strategy and delivers a message in the form of banner or video ads on websites online.
Located in beautiful Louisville, Kentucky, Sullivan University provides career-focused education ranging from diploma to doctoral degrees. For the Fall of 2016, the private, for-profit university was looking to boost enrollment for its many bachelor’s and doctorate programs. It created distinct messaging for its different segments: PhD, BSN, High School Students, Adult Students, and Comeback Students. The campaign ran from July to September.
“Being able to target our prospective students at various stages in their enrollment lifecycle has allowed us to personalize our digital marketing. We’ve seen some amazing success at reaching our customers with custom messaging and it’s resulted in increased enrollment.”
Pope Mobley, Manager of Digital Media
Using RockWater’s technology gave Sullivan a campaign that was 178.94% more successful than campaigns without IP-targeted ads. With a target group of only 22k compared to the control group of 31k, RockWater’s platform influenced the decision of 18 new students –double the amount of the control group despite serving to 11k less prospects. See the numbers from our MatchBack Analysis for yourself:
RockWater can be every marketer’s secret weapon. Generate more traffic, conversions, and sales dollars with RockWater’s IP Targeting.
RockWater can be every marketer’s secret weapon. Generate more traffic, conversions, and sales dollars with RockWater’s IP targeting.