CASE STUDY
MEDICARE
IP TARGETING
CASE STUDY
MEDICARE
IP TARGETING
BACKGROUND
A national provider of Medicare plans wanted to increase the number of enrollments in a regional market of the Southern United States. Given the nature of the industry, the key market is a segment of consumers who are 64 years old and 9 months old.
CHALLENGE
Medicare Insurance and Medicare Advantage plans have become a hyper-competitive space where prospects are mailed, telemarketed, and targeted with television, print, and radio ads. This approach has generated some results; however, proving the efficacy of this type of marketing is virtually impossible. When the provider heard about RockWater’s one-to-one digital targeting and MatchBack analysis, they were excited to try our AdTech and see the results.
SOLUTION
The insurance company used RockWater’s IP Targeting technology, and targeted the key market for three months, up until their 65th birthday. This campaign utilized direct mail and layered a flight of IP targeted digital ads to increase campaign effectiveness. Despite the crowded marketing channels, RockWater was able to cut through the noise and deliver the insurance company’s relevant and timely messaging.
RESULTS
139%
more likely to sign-up
90%
of the traffic to the landing page