CASE STUDY
PEST CONTROL MARKETING
DIGITAL NEW MOVERS ™
CASE STUDY
PEST CONTROL MARKETING
DIGITAL NEW MOVERS ™
BACKGROUND
A pest control service company in Florida was looking to gain new customers in one of their local markets. The Florida climate lends itself well to pest control businesses, and companies can be busy year-round.
CHALLENGE
The client approached RockWater with the hope of being able to target prospects that had just moved into a new home within literal hours of them setting up their home network. By using our IP Targeting solution, potential new clients could be targeted and delivered relevant ads at the right time.
SOLUTION
Using our Digital New Movers™, Rockwater was able to take the addresses of recent movers and append them to an IP address. Then digital banner ads were delivered straight to their households, ensuring our client was the first pest control company they heard about. Focusing on this brand-new audience that will need a service is one of the most effective ways to utilize the Digital New Movers™.
RESULTS
A large state was ranked as one of the most dangerous for pedestrians in the United States, recording more than 6x the pedestrian fatalities of any other state over the last decade. The state‘s transportation department sought to correct this issue with new crosswalk signals and a marketing campaign about traffic safety, and they wanted to move fast.
276
RockWater saw 276 sales from our targets
2.55%
conversion rate
8%
Our prospects accounted for 8% of all sales over the course of the campaign