CASE STUDY
2016 NEBRASKA VOTERS
IP TARGETING
CASE STUDY
2016 NEBRASKA VOTERS
IP TARGETING
BACKGROUND
As part of the Get Out The Vote (GOTV) efforts for the 2016 general election, the Nebraska Civic Engagement Table (NCET) served targeted digital advertisements reminding people to get out and vote.
The NCET used RockWater’s technology to match Nebraska voter registration polls with IP address records.
Digital advertisements reminding people to vote on phones, computers, and tablets were sent out using RockWater’s robust and user-friendly platform.
As you can see, RockWater IP Targeting got Nebraskan voters out of their homes and offices, and to the polls!
What’s more, RockWater increases sales and conversions for more than just political elections- from automobiles to insurance, from pest control firms to gym memberships –RockWater works.
RESULTS
Of the 55,523 Nebraskans targeted, our technology was able to positively match the IP addresses of 35,141. Those 35k Nebraska voters received digital ads reminding them to vote, starting the weekend before the election and continuing through Election Day. By comparing the voting behavior of those Nebraskans who received ads to that of those who didn’t, we can state with confidence that this IP Targeting campaign increased voter participation in the 2016 election.
RockWater’s vote reminders increased voting among those targeted by 3.14%. That calculates out to an additional 500 plus votes cast by the Rising American Electorate as a result of this program. In financial terms, this campaign equated to only $22 per vote. Direct mail can cost more than $80 per vote!
