Author: rwiptargetadmin

CASE STUDY KENTUCKY CRAFT BREWERS BILL IP TARGETING CASE STUDY KENTUCKY CRAFT BREWERS BILL IP TARGETING BACKGROUND The Kentucky Guild of Craft Brewers is a nonprofit organization that promotes the statewide brewing industry. It organizes events for all associated breweries, and advocates for relevant legislative matters. With a growing craft brewery environment, they are an...

CASE STUDY HVAC & PLUMBING SERVICES IP TARGETING CASE STUDY HVAC & PLUMBING SERVICES IP TARGETING BACKGROUND The client was a full-service heating, ventilation, air conditioning, plumbing repair, and retail organization with multiple locations throughout the southeast United States. The company had hundreds of appointment slots available within their last quarter. Like most in the...

CASE STUDY HEALTH CLUB IP TARGETING CASE STUDY HEALTH CLUB IP TARGETING BACKGROUND New Year’s resolutions are a boom for gyms and health clubs, as individuals are looking to improve both their fitness and overall health in the New Year. A regional health club in the northeast worked with RockWater’s technology during the New Year...

CASE STUDY MUNICIPAL ORGANIZATION BALLOT POLITICAL IP TARGETING CASE STUDY MUNICIPAL ORGANIZATION BALLOT POLITICAL IP TARGETING BACKGROUND The client was a municipal organization in a central Ohio County. They identified a group of high-fidelity voters who had a 72.77% likelihood to vote and launched a Get-Out-the-Vote (GOTV) campaign aiding a ballot measure. It would secure...

CASE STUDY FURNITURE RETAILER REVERSE APPEND CASE STUDY FURNITURE RETAILER REVERSE APPEND BACKGROUND A national retailer of home furnishings, with over $3B dollars in annual revenue, wanted to capitalize on its web traffic and leverage longer purchase cycles to boost its sales. CHALLENGE RockWater was tasked with taking prospective consumers browsing their site and redirecting...

CASE STUDY DAN GUENTHER:
 ST. LOUIS ELECTION IP TARGETING CASE STUDY DAN GUENTHER:
 ST. LOUIS ELECTION IP TARGETING This campaign used RockWater’s IP Targeting. IP Targeting takes the traditional direct mail strategy and delivers a message in the form of banner or video ads on websites online. BACKGROUND Dan Guenther was a candidate for Ward...

CASE STUDY CREDIT UNION LOANS IP TARGETING CASE STUDY CREDIT UNION LOANS IP TARGETING BACKGROUND The client, a credit union based in Virginia, is a favorite amongst customers. With standout customer service and a comprehensive business offering, retaining clients is simple once they are established. CHALLENGE The credit union had a set of banner ads...

CASE STUDY BUFFALO WILD WINGS IP TARGETING CASE STUDY BUFFALO WILD WINGS IP TARGETING This campaign used RockWater’s IP Targeting. IP Targeting takes the traditional direct mail strategy and delivers a message in the form of banner or video ads on websites online. BACKGROUND When a new restaurant opens, getting the word out is important....

CASE STUDY BLACK FRIDAY FURNITURE SALE FULL STACK CASE STUDY BLACK FRIDAY FURNITURE SALE FULL STACK BACKGROUND After running multiple campaigns using our platform, a national furniture retailer was ready to proceed with our technology at scale. As a major player in the industry, they expected results, and we planned on delivering. CHALLENGE The task...

CASE STUDY POLITICAL CAMPAIGN BALLOT INITIATIVE  CASE STUDY POLITICAL CAMPAIGN BALLOT INITIATIVE BACKGROUND This client is a statewide political organization who had limited time to build support for an impending ballot initiative. CHALLENGE Internal tracking showed our client was trailing by 6-8 percent in a series of recent polls. With the impending election there was...