The client, a credit union based in Virginia, is a favorite amongst customers. With standout customer service and a comprehensive business offering, retaining clients is simple once they are established.
The credit union had a set of banner ads that communicated a special incentive for changing auto loan providers. RockWater needed to ensure the ads were delivered to the appropriate consumers at the optimal frequency.
Our patented IP matching algorithm was used to correlate the physical addresses of their CRM list to IP addresses. From the starting 60,000 homes, RockWater’s system matched roughly 38,000.
Then, using our IP Targeting, we served ads during a 30-day period to the matches, during which both customer lists received a direct mail piece reinforcing the offer.
Having this dual-channel approach helped solidify great campaign performance.
A large state was ranked as one of the most dangerous for pedestrians in the United States, recording more than 6x the pedestrian fatalities of any other state over the last decade. The state‘s transportation department sought to correct this issue with new crosswalk signals and a marketing campaign about traffic safety, and they wanted to move fast.
increase in approved loans from our targets
return on ad spend (ROAS)