A national retailer of home furnishings, with over $3B dollars in annual revenue, wanted to capitalize on its web traffic and leverage longer purchase cycles to boost its sales.
RockWater was tasked with taking prospective consumers browsing their site and redirecting them to the client’s physical store. This required clear triggers to ensure efficient spend, and that only high-quality leads would be targeted.
Using our Reverse Append offering, anonymous IP addresses of potential customers with cart abandonments were found and matched to a physical address.
The home records, which RockWater’s system was able to append an IP address with a 95% certainty, were then sent a custom-printed First-Class-Mail piece.
Households across four states, located near brick-and-mortar store locations, were targeted, while current customers and prospects who received other direct mail initiatives during the month of the offer were suppressed from the Reverse Append mailings.
return on ad spend (ROAS)
of all targeted homes converted
generated in incremental additional revenue