After running multiple campaigns using our platform, a national furniture retailer was ready to proceed with our technology at scale. As a major player in the industry, they expected results, and we planned on delivering.
The task was simple, work with the company to generate the best possible results for their Black Friday and Cyber Monday sale period. RockWater needed to launch a full-scale campaign for the season by utilizing Venue Replay, Reverse Append, Digital New Movers, and one product specifically developed for the client.
Our product offerings were focused on meeting very different objectives for the client.
Venue Replay was used to acquire customers shopping at competitor locations and redirect them to the client’s stores, directly affecting both the client and their competitors.
Reverse Append took online site visitors and sent them a direct mail piece enticing them to purchase.
Finally, Digital New Movers targeted consumers who had recently moved into new homes.
in sales created by Digital New Movers
total Return on Ad Spend (ROAS)