New Year’s resolutions are a boom for gyms and health clubs, as individuals are looking to improve both their fitness and overall health in the New Year. A regional health club in the northeast worked with RockWater’s technology during the New Year period.
The client was looking to boost its memberships just before the New Year. By doing so, they planned to capitalize on the exciting energy that starts around this time. They wanted to use RockWater’s platform to make sure they brought on as many customers as possible.
The campaign identified households of potential and former clients and offered an attractive discounted membership fee as an incentive to join the club, perfect for New Year’s resolutions. RockWater’s IP Targeting served 77k impressions to 9,700 homes in only 12 days.
improvement in conversions