The client was a full-service heating, ventilation, air conditioning, plumbing repair, and retail organization with multiple locations throughout the southeast United States. The company had hundreds of appointment slots available within their last quarter. Like most in the industry, they relied on traditional means of marketing to reach new and existing customers. Direct mail, cold calling, and emails can be effectively improved with new digital solutions.
Operating off a tight budget, RockWater needed to re-engage previous customers with winterization services and sell the client’s excess inventory of tank-less water heaters. With hundreds of appointment slots that needed to be filled, we needed a way of connecting with customers that had a high chance to convert.
Provided with a list of previous customers, we were able to use our patented matching algorithm to target 18,500 prospects. Focusing on past purchasers greatly increased the likelihood of conversion; all they needed was a reminder to contact the client. Being hit with display ads helped customers reach out independently and warmed them up as a lead when the company contacted them directly.
of remaining appointment slots filled
Client’s request completed