BACKGROUND

The client was a full-service heating, ventilation, air conditioning, plumbing repair, and retail organization with multiple locations throughout the southeast United States. The company had hundreds of appointment slots available within their last quarter. Like most in the industry, they relied on traditional means of marketing to reach new and existing customers. Direct mail, cold calling, and emails can be effectively improved with new digital solutions.

CHALLENGE

Operating off a tight budget, RockWater needed to re-engage previous customers with winterization services and sell the client’s excess inventory of tank-less water heaters. With hundreds of appointment slots that needed to be filled, we needed a way of connecting with customers that had a high chance to convert.