CASE STUDY
DAN GUENTHER: ST. LOUIS ELECTION
IP TARGETING
CASE STUDY
DAN GUENTHER: ST. LOUIS ELECTION
IP TARGETING
This campaign used RockWater’s IP Targeting. IP Targeting takes the traditional direct mail strategy and delivers a message in the form of banner or video ads on websites online.
BACKGROUND
Dan Guenther was a candidate for Ward 9 of the St. Louis Board of Aldermen in Missouri, a seat that had been held by an incumbent for 18 years.
As in most elections, both candidates employed traditional means of political marketing such as direct mail, phone calls, door-to-door canvassing, and social media.
KAOH Media, the agency that helped manage Guenther’s digital campaign, decided to add RockWater as a differentiator that they had found resounding success with for past political clients. Before the campaign began, RockWater was able to match 65% of the provided district voter list to respective household IP’s.
RESULTS
In this primary, 14 Board of Alderman seats were up for election, 9 of which were held by incumbents running for re-election. Each incumbent held their seat except for one; RockWater’s client beat the 18-year incumbent by incredible margins. His digital campaign resulted in a CTR of 0.25%, which is over 4x the industry average.
His election results were even more impressive. Not only was he the sole candidate to win over an incumbent, but he also won by a 79% margin of actual votes.
“Having an integrated digital approach is essential to any campaign. El Toro’s unique 1-to-1 household IP targeting continues to prove itself as an incredibly effective means to reach targeted audiences without wasted impressions.”
~Allan Hug, Co-Founder, KAOH Media
The technology works across every industry, from gyms to automobiles, from large insurance corporations to small non-profit firms. Straightforward and simple – RockWater works.