CASE STUDY
HVAC
IP TARGETING
CASE STUDY
HVAC
IP TARGETING
BACKGROUND
A leading Northwest Arkansas HVAC provider has been servicing their customers for over 50 years. They pride themselves on fast and reliable service that is unmatched by their competitors. They had previously found success with direct mail but were looking to further invest in digital solutions.
CHALLENGE
With cookies going away, they wanted to test IP Targeting to understand its effectiveness and measurability. Additionally, while intuitively they knew their customer base, they wanted to better target people that share similar characteristics.
SOLUTION
Using our IP+ “look-alike” prospect product, we were able to analyze their customer database and create a custom audience list. This curated target group was demographically and psychologically segmented and served personalized display ads using our patented IP Targeting technology. The test was an overwhelming success, and the customer is now an on-going customer.
RESULTS
350%
return on ad spend (ROAS)
1.9%
conversion rate